“Through our partnership with Children’s National Medical Center, Kohl’s hopes to improve the health of children and play an active role in communities throughout the Washington, D.C. area.”
- Patty Holliger, district sales manager for Kohl’s
KOHL’S COMMUNITY ASTHMA PROGRAM
In 2000, Kohl’s Department Stores introduced Kohl’s Cares® to support children’s health and education initiatives in the communities they serve. In 2007, their support launched the Kohl’s Community Asthma Program at Children’s National, a community health, education, outreach and medical care initiative that enables families to better manage asthma and decrease their children’s asthma-related symptoms. Since 2000, Kohl’s has given more than $4.5 million in support to Children’s National Medical Center. For many children with chronic asthma, these symptoms often result in missed school days, time off from work for parents/caregivers who have to manage children’s sick days and ongoing emergency department utilization.
Through broad outreach, including one-on-one and group educational sessions at clinics, schools, community venues and health fairs, newspaper ads and radio spots, the Kohl’s Community Asthma Program reaches families most at risk for poorly-controlled asthma, including those who routinely utilize emergency departments for care. The program also offers high-risk families personalized and culturally sensitive clinic-based medical care focusing on effective use of controller medications and reduction of environmental triggers to reduce severe asthma symptoms.
Contact Stevan Miller at Children's National Medical Center to establish a cause-related marketing campaign for your company.